Women Entrepreneurs      

The Indian Cosmetic Block Buster

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TEAM STARTUPED 25 Nov 2021 . 2 min read
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    Women starting up late can't make it ! The ecosystem is not for women or mothers.

Women have been breaking barriers in every possible field. They are not strangers to the role of an Entrepreneur. Since the 19th century, women have been leading the way as bosses and have come as far as the 21st century. Women of today are proving to be successful in their own startups and as much as 45 percent of women are leading entrepreneurs in India. So yes, it's just about the right time we started celebrating Women's Entrepreneurship Day on November 19, 2021!


It is also the time to celebrate one of India's topmost lady entrepreneurs, Falguni Nayar. Falguni was almost 50 years old when she started her entrepreneurial journey. After leaving her job as an investment banker after almost 20 years, she started Nykaa in 2012.  Some told her that it was not a good idea to start something of her own as she has a successful career and this would be a risk and could lead to disappointment. But the Entrepreneur didn't listen to the naysayers, she took up the challenge and proved them wrong! She comes from a humble background, her household was full of chatter about stocks and investments. Her small brain was planted with the seed of business at a very early age. 


Nykaa provides a huge range of beauty products for men and women. The stores in India only provided limited products, Nykaa brought a plethora of brands to choose from for men and women in India. Nayar had always felt that the Indian beauty market lagged far behind and that she could build a market just the way it was supposed to be built. Shopping for cosmetics has completely changed ever since Nykaa stepped in. 


Nykaa offers beauty products from all the leading brands including Kaya Skin clinic, Lakme, L'oreal Paris, Plum, Forest Essentials, and many more. As of today, Nykaa is one of the most profitable businesses in India. 


Almost after a decade, she has listed her startup at a valuation that is much higher than most of the biggest business houses in India. She has joined the list of the 20 richest people in India. The much-talked-about IPO was launched on October 28th, 2021. The Rs 5,352 crore IPO has made an outstanding debut. The beauty-products parent company, FSN E-Commerce Ventures, is raising Rs 630 crore through the sale of fresh equity shares, whereas the promoters and existing shareholders are selling 43.11 million equity shares worth Rs 4,723 crore.

Nykaa is selling shares in the price range of Rs 1,085-1,125 apiece. 

We wish our Nykaa lots of luck!


Falguni proved those wrong who say that:

  • Women starting up late can't make it!
  • The ecosystem is not for women or mothers. 
  • It is a risk to quit a successful job and plunge into starting something of your own.



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