Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growing a business is no easy feat. Every dollar counts.
The 7 Best Growth Hacks To Get Customers Without Having to Pay for Them
A slow site turns customers away. It has a direct impact on your wallet. In fact, a 1-sec delay in page response can result in a 7% reduction in conversions. So how fast is fast? Ideally, you want a page load time of under 2 seconds. For the vast majority of sites out there, this is a feasible load time that you can get at a reasonable cost. It’s a nice sweet spot before you have to pull out the expensive Jedi site tricks to get any faster.
Your site should OOZE social proof. Seriously, it should be everywhere. Put it on your home page, your landing pages, your account signups, and your thank you pages. If you have a blank spot on your site and you’re not sure what to do with it, use some social proof. See, we use the actions of others to guide us through decisions in our daily lives. Whenever we’re uncertain about which action we should take, we automatically look to those around us for guidance.
If you’re at a fancy restaurant that has silverware you’ve never seen before, you’ll look at other people to see how they’re doing it. Not only do we look to others for help, but we also look to them for reassurance. When we see people taking the same action we have, it calms our fears and tells us that we’re going in the right direction. Just by including social proof in your site, you’ll encourage people to become a customer and you’ll reassure them at each step of the process.
Good old testimonials, the most popular (and one of the most effective) types of social proof. We know businesses are biased and that they’ll always put themselves in the best light. So your marketing message is always much more powerful if someone else says it. You can overcome that skepticism by getting quotes from past customers.
There are two popular ways to do this. The first option is to use the logos of your biggest clients. Your second option is to use logos from the biggest media sources that have talked about you.
How many customers have used your business this month? As you soon as you reach a respectable volume, definitely get that number in front of people. The best part is you can pick and choose how you display this customer activity to present yourself in the best light.
This is a more developed version of the testimonial. But instead of using an entire quote from one of your customers, you tell their story. Generally, a case study will start by describing the problem of the customer. Then you’ll tell the story of how that customer used your product or service to achieve everything they were looking for.
How are new customers introduced to your business? If someone buys a product from your e-commerce store, do you treat them the same as someone that’s already purchased dozens of products from you? When someone becomes a customer for the first time, they will critique everything you do. It’s a critical juncture. Either you’ll fulfill their needs and they’ll become a loyal customer or something will be missing and you’ll lose them forever. You only have one shot to turn a new customer into a loyal fan.
There are a couple of ways to ensure that you keep as many customers as possible.
- The New User Experience (NUX)
Brand new customers have different needs than your regular customers. So if you have a SaaS product, give new customers a unique user experience that helps them start using your product.
Go ahead and give them a step-by-step process to get started, call out critical features they should be aware of, and help them navigate everything.
Whenever someone gives you their email, you should have a series of emails that get sent to them on a predefined schedule. We call it a drip campaign because the emails consistently drip to your customers one at a time.
Many visitors won’t enter your site through the home page. They’ll hit some random page you’ve worked your SEO magic on. Or maybe they find a page that was shared by one of their friends.
But as soon as they become even slightly interested in your offer, they’ll go straight to the home page to figure out what you’re all about. That’s when you either make the sale or they disappear forever. For most sites, the home page is by far the most complicated page on the entire site with videos, hundreds of links, multiple calls to action, and a general mess of random stuff. It’s your job to give them a reason to stay. And a complicated home page will never help you do this.
Go bare bones on your home page. Cut it down to the essential elements. This includes one headline to describe your value proposition and a call to action. Everything else is secondary.
This is where the pros play. Instead of trying to build a customer base from scratch, why not piggyback off what other businesses have already done?
For Example: Instead of building a user base from scratch, we can integrate the product into the Facebook news feed.
This is the holy grail of growth hacking. In fact, it’s the dream of any marketer. A viral loop means that if you start with 10 customers, they’ll bring more than 10 other customers to you. Each batch of new customers gets larger and larger as you go viral.
Viral loop that actually works is just about impossible. For it to work, your virality needs to be a fundamental part of your product. A viral loop that’s amazing is built into the fabric of its product. Once you’ve started to use the product, you’ll encourage friends and family to join you so everyone can easily keep in touch. As they start Skyping with you, they’ll encourage people in their network to also use it.