While it seems to be the most feasible and easy task, in reality, it is the most crucial one. People being most attracted to social media these days makes it the best platform to establish or spread a word. But, one has to be very careful in knowing the technicality of it –
Let's discuss how to nail it.
Even before you start choosing the right channels, think of your business goals and objectives, and how social media
can help achieve those. Also think of your target audience, and what kind of company you want to be on social media
. Will your brand go for a practical, no-nonsense approach to social messaging, or do you prefer a more easygoing presence? Make your social media presence congruent with your company culture. It doesn’t mean you can’t have a playful Tweet every once in a while—but do strive for consistency across your feeds. Compare the tools available in the market because each has a different purpose and a different target audience. This difference in purpose is reflected in their social media presence while all the companies maintain professional feeds with consistent tones, each tailors their messaging to their audience.
- Choose the right social networks
Facebook may have over a billion users, but if your potential customers don’t make up a big part of that user base, it’s not the right social network for you. While not every industry has a clear preference for social media trends
, there are important determinants that can help you find the right social network for you: the target age group of your audience, the location of your business, and the nature of your services.
- Save money on customer service by using social media
In the early days of your business, having an open line of communication with your clients is crucial—your ability to respond and incorporate their comments and suggestions on your services or products can make or break your startup’s budding reputation. It’s also a very cost-efficient solution, as your customer support representative can double as your social media manager, and social media profiles don’t cost a dime to set up.
Using social media for customer service is as easy as making social listening a mandatory task in your daily social media routine. Use social media management tools to set up search streams for your brand name, and track all mentions in real-time.
- Expand by recruiting new team members on social media
A startup’s online audience isn’t limited to potential customers and investors. If your company is looking for passionate, talented individuals to join your cause, they may be among your social media followers. Once you have an open position, make sure to spread the news on your social media channels—especially if you’re looking for someone savvy with social media. Use social networks to highlight company culture and share company milestones. Sharing these moments allow you to easily sell how fun it can be to work at a startup.
- Build an online community of brand ambassadors
Behind every successful marketing strategy is a genuine human connection. Show your social media audience the people behind the product or service you offer: why you love what you do, and what served as an inspiration for your startup. You can use this opportunity to look for social media influencers, and turn them into brand ambassadors. These ambassadors provide startups with the exposure they need to grow into a global brand.
- Evaluate your social media strategy regularly
Startup companies can get overwhelmed by the fast pace and growth. Once you have set up your accounts and developed a social media management routine, schedule regular temperature checks for all your channels to maintain a steady presence. Evaluate your online presence with one click; you can receive reports on your engagement, reach, and profile strength. If you find that your customers don’t engage as well on one of your startup’s social channels, check to make sure you haven’t been neglecting the channels.
- Don’t be afraid to experiment
While it helps to be aware of strategies that work traditionally, we encourage you to think outside the box. After all, the essence of startup spirit is to problem-solve in an innovative, efficient way.