Business has been a male-dominated profession for a long time but with the current boom in the startup industry, this tradition is changing.
More and more women are coming forward and starting heir own businesses and taking them to new heights in every sector possible. Women are said to have an inborn knack for entrepreneurship with their strong gut and an "always right intuition".
Here is how one can become a successful woman entrepreneur in today's time and age.
You are going to spend a lot of time working, so pick an industry that you don’t just like, but are genuinely passionate about. When you are passionate, it will reflect and your enthusiasm and belief in what you are doing will translate to your customers, your employees and your investors sparking their enthusiasm about what you are offering.
- Fit your business to your personal goals.
Are you starting your business to support your family completely or partially ? or are you focused on building a full-time business? Is money, the thing that you want or is it freedom or is it both? There’s no rule that you have to work a full-time schedule when you run a business -- you can start a boutique business, work as a consultant, be a part-time fashion designer. Choose a business and business style that suits your picture of a fulfilling life.
- Keep your home and work life separate.
It is important to set aside time for both personal and work lives, in order to give each the attention it deserves. Set specific office hours and unless there is an emergency, stick to them. Train yourself to work during office hours and do not accept calls or check emails after hours. Make sure that your customers and employees also understand that. What it means is not calling or emailing others after hours. Create a separate work area, whether inside the home or outside office space.
Don’t let the lure of an incoming message get you off track, whether you are concentrating on a project or spending quality time with your loved ones. Let emails wait until morning or check them at certain times of the day only, allow your voicemail to take calls, and employ autoresponders. Let technology work for you.
- Form genuine connections.
It can be difficult to work alone, so the connections you make will prove invaluable, and not only for business. It is essential, therefore, that your network well. Find a mentor or create a women’s
support group and share your ideas, goals, and frustrations. Use the “village” to help you navigate the business landscape. Join a women’s business association that can provide you both professional support and resources.
Carefully define your brand: what does it look like and what does it stand for? Give meaning to your brand and remember why you’re doing it. Make everything you do and offer to conform to the brand, from color schemes, logo design, packaging, correspondence, and presentations, to customer service, and the company culture and mission. Do not deviate from your brand. It is the message and consistency by which your clients know, remember, and trust you.
Having your own business is an adventure, so embrace the challenges and rewards it offers.